Published: 2012-08-18 16:23:14

With the changes pushed this week, Klout is starting to become more than just a score. The score is still there, of course, but you now have some insight into how it’s being calculated and what it means. More importantly, you have some insight into the interactions around your own social data. It’s about taking the information that Klout has always seen and moving that forward into the spotlight.

Even more interesting are the next steps. Everyone is an expert at something. It may be programming, it may be euchre, it may be auto repair. Imagine if there was a way to highlight this knowledge. A Klout score for each of these things.

Each of the social networks is essentially trying to do what Klout is doing, but because they all hate each other and as a result, often act like children, only Klout can really see the big picture. Only they can tie this social currency together and make it truly valuable.

That’s why CrunchFund is happily getting involved with Klout. It’s an information goldmine that’s been shrouded by a perception problem. And that shroud is being lifted.