Published via T: 2014-11-21 01:05:48
inMarket is comScore-verified for the first time, so they’ve have been checked by a third party. (inMarket is the first beacon platform to be verified in this way.)That means inMarket is already reaching 18 percent of mobile shoppers in the United States. And keep in mind that this kind of rollout, with beacon devices installed in stores, takes time.
My Two Cents
Another amazing LA-based company, which is hitting it out of the park. Another great example of LA co's knowing how to monetize and look at markets slightly different. Well done inMarket. Well done DiPaola's.
