Published via T: 2015-08-16 21:40:04
“Users complain that mobile shopping experiences are frustrating and inconvenient,” Yamartino wrote, describing the opportunity. “Since Pinterest is one of the places where shopping starts, we’re in a unique position to offer a killer commerce experience on these devices.”
Titled “The Case for Commerce,” the document outlined a bold and potentially risky future path for Pinterest, arguing that it was in the company’s best interest to help people buy the stuff they saw collected on its pages.
