Published via L: 2014-03-17 15:12:17
The message from ShopAdvisor’s data is clear: product areas where people feel more connected to brand than store are most ripe to lose business to Amazon’s across the board discounts. If we liked Target more, maybe we’d spend more money there. But there’s a secondary message poking around under the hood. The cultural worry that through showrooming, Amazon will manipulate independent retailers to do the hard part and then swoop in and take the sale, isn’t as relevant.
My Two Cents
#Flow #Amazon is not killing retailers after all -- only 6% actively taking photo's of product using #Flow. Data from #ShopAdvisor says that consumers are brand sensitive; not store sensitive - not for the big stuff either; Flow being used for items between $20-$50.
