Published via T: 2014-03-24 20:11:15
Upfront Ventures partner and former Hautelook CMO Greg Bettinelli delved recently into his model for identifying ecommerce unicorns ($1 billion-plus companies) early on. He boils his methodology down to five criteria: 1.) An authentic founder/team; 2.) Early organic growth; 3.) Proven/potential operational excellence; 4.) Attractive market and margins; and 5.) Companies that are in a position to excel in a changing world.
My Two Cents
One man's opinion on what it takes to be a Unicorn in the world of eCommerce. Greg Bettinelli has a list of five that he wants to see in a startup before projecting potential unicorn status! It's worth a look.
