Published: 2013-06-07 21:15:14

Snapchat is a mobile service that allows you to send and receive photos or videos that sort-of-maybe disappear afterward. It raised $13.5 million in Series A funding from Instagram-backers Benchmark Capital. The company is based down in Los Angeles and has eschewed the Valley way to chart its own course.

The It girl of web services, Snapchat, is close to snagging about $100 million in new investment at a valuation nearing half a billion dollars, sources familiar with company’s fund raising efforts tell me.

My Two Cents

Snapchat the app that disappears your photos (mostly sort of). Now raising $100 million at approximately $500 million valuation. This is called the Disappearing Economy. Now if we can only get our phone calls and Internet browsing habits to disappear from Palantir and the NSA, then that should be worth so much more :).

Think you can send content on your smartphone that won’t appear elsewhere? Evidence that your Snapchat videos can be retrieved without notifying the sender comes as further proof what people in the digital age are realizing -- true online privacy can be hard to come by.

The growth of apps like Snapchat, which allow users to set a time limit after which photos self-destruct, is seen by many as driven by “sexting.” But some users may simply be attracted by the idea of sharing content in a way that isn’t completely permanent.

There’s been a lot of buzz lately about an application called Snapchat, both because of its phenomenal growth rate and because Facebook has quickly copied its functionality with its own app, known as Poke. The dominant feature of both apps is that the photos and video clips that users can share with friends have a built-in self-destruct -- in other words, they disappear (more or less) after a pre-determined number of seconds. While the conventional wisdom is that these apps are designed primarily for “sexting” between teenagers, I think they are part of a much larger phenomenon: namely, an almost unspoken desire for impermanence -- in retaliation for the way that most of our online behavior seems destined to follow us around for the rest of our lives.