Published via T: 2013-05-07 13:45:11

GE is all in on Big Data powered by Pivotal. Next up: GE’s internet refrigerator that links to your wireless bathroom scale. The bathroom scale sends your (literally) Big Data to the GE internet fridge so it can tell you that the ice cream you’re about to consume will add exactly 0.98 lbs. to your waist line, again powered by Pivotal.

John Webster

I'm a Senior Partner with Evaluator Group. We conduct ongoing research into data storage technologies including hardware, software and services management. My specialties include storage technologies applied to Big Data analytics (primary), data management, virtualization, and analysis of storage infrastructure acquisition alternatives. Mr. Webster has over 30 years experience in IT and is the author of numerous articles and white papers. He is also the co-author of a book entitled “Inescapable Data – Harnessing the Power of Convergence,” published in April, 2005 by Prentice Hall. He contributes regularly to CNET.com and is often quoted in business and trade publications. Mr. Webster has also been a featured speaker at Storage Networking World and Storage Decisions events. Mr. Webster has held the positions of Principal IT Advisor, Illuminata, Senior Analyst and Founder of Data Mobility Group, Director of Computing Research with Yankee Group’s Management Strategies Planning Service, and Senior Analyst with International Data Corporation.

My Two Cents

Information = Accountability. Do I really want that bowl of ice cream if it adds 0.98 lbs? Maybe, maybe not, but to be aware of the causal relationship of eating that ice cream will change people. Even right now in my head as I debate whether it's a good thing or not, I say yes on one hand, I want that information NOW!. On the other hand, I say no, I don't want to hear from a smart-ass refrigerator that eating a bowl of ice cream is going to increase my bad cholesterol by 6 points (or cause me to gain a pound). Oh the world we are entering. It's going to be so different 10 to 20 years from now. And oh by the way, are my health insurance premiums going to go down if i DON'T eat that bowl of ice cream. Will the fridge know and pass along the information to the "all-knowing" actuary in the cloud? Yeah, yeah, I know I am getting carried away...

GE said it will use its 10 percent stake in the nascent Pivotal Initiative to bolster its industrial internet push. The Pivotal Initiative, the big cloud and big data startup backed by parents EMC and VMware, now has another big, scary backer: General Electric is ponying up $105 million for a 10 percent stake in the company.

My Two Cents

GE says it is using its role in Pivotal Initiative to bolster its Industrial Internet push: what does that mean? The answer is quite interesting. For GE its about using the Internet's connectedness to enhance household appliances, medical devices, and all of the other industrial products offered by GE. Can you imagine the Big Data that could be aggregated by monitoring household devices? Now for the kicker, Pivotal Initiative is already a 1,250 employee company and generating over $300 mm in gross revenue.